INTERNET MARKETING/SEO Cal Coast Web Design Angie Weeks CFO Angela Collins CEO 22672 Lambert Ave #613 Lake Forest, CA 92630 Phone: 888-281-7665 x 2 Fax: 866-743-1609 www.CalCoastWebDesign.com sales@calcoastwebdesign.com (Angie) letip@calcoastwebdesign.com (Angela) So what is Search Engine Optimization? Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Web site by ranking high in the results of a search engine (ie Yahoo, Google, MSN). The higher a Web site ranks in the results of a search, the more traffic (hits) it will get. It is common practice for Internet users to only click on the first page of search results, so if your business is not there then you are missing out! Internet Optimization helps to ensure that a site is accessible to a search engine, and improves the chances the site will be found by the public thus generating more online business for you! Test the system by going to Google and typing in your business category. Do you come up? You could! You SHOULD!!! A GOOD tip: 1. Small businesses who would like to look bigger 2. Businesses who advertise but do not include their .com in the ad 3. New companies just getting started 4. Anyone who is paying "per click" for their internet traffic 5. Businesses who rely heavily on the Yellow Pages or print directories for leads